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Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Here’s how: Distribute a small amount evenly to freshly washed hair; allow to absorb for a full minute, then rinse.
The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Here’s how: Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.
The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.
Gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
The inside secret: Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
It's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards... however and wherever you need a hit of texture and volume. Our innovatively-designed nozzle super-charges hair with big-time body from any angle; the Level 10 holding power locks in volume and shine for a full 72 hours. Trust us: You'll flip for the stuff.
Perfect for:
Any hair type - but even the finest, skimpiest locks will transform before your very eyes.
How to Use:
Spray with abandon in any direction; our unique "actuator" allows for 360-degree sprayability; and dries in seconds for a firm, touchable finish that actually guards against the ravages of humidity and heat styling.
What you Get:
1 x 300ml Finishing Spray
Ingredients:
AquaLastik (our deep-sea antioxidant) protects strands from harsh thermal stylers; while Bio-Advanced Peptide Complex delivers strength and unparalleled shine.
Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.
Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.
Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.
The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.
This daily conditioner delivers the precise amount of daily conditioning that damaged, chemically treated hair needs.
Joico K-Pak Conditioner to Repair Damage reconstructs and smoothes hair with K-PAK’s Bio-Advanced Peptide and Keratin Silicone complexes.
Your hair will be moisturised and stronger with increased silkiness, shine, movement and bounce — all without tangles or static.
pH 4.5-5.5.
Directions:
Apply Joico K-Pak Conditioner to Repair Damage to wet hair. Lather. Rinse. Repeat if necessary.
Lightweight, colour safe, leave-in treatment in spray design, Formulated for sun damaged, dry & dehydrated hair, The third step in a 3-step regime to repair hair, Contains aloe vera, UV protectant & nourishing ingredients, Replenishes moisture & defends hair from future sun damage, Leaves hair dewy smooth, healthy & radiant.
A 3- to 5-minute treatment (formulated to follow any Joico shampoo) that replenishes moisture and lipids to overly dry, damaged hair.
This hydrating formula has a pH of 3.5 to seal the cuticle, creating a polished surface. Contains Shea Butter for increased elasticity and body.
Even though your hair is very dry, damaged and frizzy, it will become healthier, softer, smoother and shinier after using Joico K-Pak Intense Hydrator Treatment for Dry, Damaged Hair. Plus, your hair will have increased manageability.
pH 3.5.
Directions:
Joico K-Pak Intense Hydrator Treatment for Dry, Damaged Hair works best when:
- Applied to clean, damp hair
- Left in for 5 minutes & rinsed.
The JOICO K-Pak range is enriched with the highest concentration of JOICO's Bio-Advanced Peptide ComplexTM - A revolutionary technology that works to repair damaged and weakened hair by replicating the DNA of healthy human hair and leave a healthy, shiny result.
JOICO K-Pak is specifically designed for dry, weakened, and sensitised hair to rejuvenate and strengthen the hair fibre for a healthy, hydrated result.
JOICO K-Pak Deep Penetrating Reconstructor is a restructuring and repairing hair care treatment that strengthens and nourishes hair that has been weakened by chemical treatments, heat styling or external aggressors (UV, pollution)
The five-minute treatment replenishes lost moisture and amino acids to strengthen and rejuvenate from within the hair’s cortex to the cuticle!
Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: has the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
The JOICO K-Pak range is enriched with the highest concentration of JOICO's Bio-Advanced Peptide ComplexTM - A revolutionary technology that works to repair damaged and weakened hair by replicating the DNA of healthy human hair and leave a healthy, shiny result.
Perfect choice for: Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).
Direction : just shampoo, rinse, and repeat, if you like. Follow with K-PAK Conditioner for a great hair treat!
This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, and restoring elasticity, strength and shine with a powerful combination of our best antioxidant, Bio-Advanced Peptide Complex; plus Keratin Silicone, Vitamin E, and Aloe
JOICO POWER SPRAY FAST-DRY FINISHING SPRAY 300ML
It’s a one-and-done application, as Power Spray’s protection and hold keep your style going long after you put it in its place.
Humidity protection and hold up to 72-hours
No flakes
Thermal protection up to 450°F (232°C)
UVA/UVB protection
Protects against pollution*
Paraben-free
Free of SLS/SLES Sulfates
Nourishing oils combined with science that safeguards your strands take the concept of hold up a notch.
Flexible Copolymer: Specifically designed to produce a crystal-clear finish, providing excellent hold without feeling tacky or stiff.
Moringa seed oil: A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Directions: Holding can 8-10 inches from hair, give a gentle pass over your entire ‘do, or spritz in spots as a placeholder. Apply a second time for a stronger hold.
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